PTR Strategic’s professional skills course – “Music and Money” – is now live!
Please provide your contact details for more information on the course. We’ll let you know when the course launches, and give you all the access details.
We’re looking froward to seeing you!
Please note that after submitting your details you’ll be taken to a landing page on Podia – this is our course management platform.
Course information
This course is for anyone looking to develop deep knowledge of why and how money is made in the music industry. It’s a course focussed on you as an individual, so after you’ve completed the online learning you get two dedicated sessions focussed entirely on you. It’s a combination of learning and coaching.
We’ll look in detail at how the industry is structured, covering the cycle of where music comes from, how money is made and why, and how it all joins together so that the contributors to the music get paid.
Everything is presented from an international perspective, relevant to today’s borderless music industry and economy. Wherever you’re based, you will get a very good idea of how things work both locally and abroad.
We will cover a lot of material in 7 core topic modules. These modules are made up of several hours of video tutorials. Each one ends with some simple questions to test yourself. You can also email your own questions at the end of any module for a focussed response.
The final two modules are 60 minutes one-to-one sessions:
- The first session is to check individual learnings and outcomes: what you have learned. Some of the content is quite complicated, so this is a chance to get individual support on any areas which aren’t quite clear.
- The second session is about how you can apply what you’ve learned to your own situation. We’ll review where you are at the moment, and work together to plan your potential next moves.
“Music and Money” course contents
Module 1
Overview – what is the music ‘industry’? What music is made up of, and who’s involved; structures and concepts.
Modules 2, 3, 4
Where money goes: creators and contributors to songs, performances and recordings.
Module 5
Where the money comes from: more about users of music. Who pays? What for?
Module 6
How money gets from users to creators: licensing and rights: who does what, how and why.
Module 7
Data: what it’s for and why it’s essential; plain and clear overview to explain and demystify.
Module 8 (one-to-one Zoom discussion, 60 mins)
- Recap and overview
- Discussion session, review of learnings and outcomes so you’re clear on
Module 9 (one-to-one Zoom discussion, 60 mins)
- Your options, and routes to success
- Discussion session: career progression and planning your next move(s)