Strategic Insight for the Creative Industries

Welcome to PTR Strategic. We help creative organisations, rights-holders and cultural leaders make better decisions, unlock revenue and navigate complexity with confidence.

With deep expertise across music rights, licensing, organisational strategy and creative development, we offer high-impact support at every level – from operational detail to boardroom vision.

Our services include:

Music rights and revenue optimisation: royalties, metadata, licensing and rights-revenue auditing and advice.

Strategic consultancy and facilitation: helping teams align, reset and plan for the future.

Legal and business affairs support: contracts, negotiation and rights strategy

Training and mentoring: bespoke sessions for staff and stakeholders

Creative industry insight: combining practical experience with a strong creative foundation.

Led by Charlie Phillips – a qualified solicitor and recognised leader in global rights strategy with many years C-suite experience – PTR Strategic blends legal precision and creative intelligence.

Whether you’re a music business, artist, industry body, or cultural organisation, we offer tailored advice and hands-on delivery that turns complex challenges into real-world progress.

Let’s make your rights, strategy, and creativity work together — and work better.