PTR specialises in empowering music rights holders with clarity, efficiency, and maximised revenues from their rights, wherever they may be based and wherever their music has audiences.
Our bespoke process ensures that rights and repertoire you own or control are not only understood, but actively optimised for the best possible outcomes.
Working on a rights optimisation project requires a few key stages. Some projects require all stages, others only need a few. We’ll work closely with you to ensure you get the best out of each stage.
Step 1: Review Your Rights and Repertoire
The starting point is understanding precisely what rights you own or control. This critical step maps out the contexts where revenues should be derived, and ensures we are all clear on what we are looking to optimise. This comprehensive verification process identifies key assets. By clarifying what’s owned or controlled, we lay the foundation for effective rights management and revenue optimisation. This informs next steps, and in some cases can help manage expectations.
Step 2: Present Rights and Repertoire in Context
Understanding your rights in isolation is not enough. We map your repertoire against the international rights landscape, offering a explanatory overview of how it all works. This ensures you’re fully aware of the broader context of rights and licensing, and how your assets fit into the global ecosystem. By providing this clarity upfront, we empower you to make informed decisions about your rights management strategies.
Step 3: Provide High-Level Responses to Current Setup
Next, we assess your current setup by overlaying the international rights map onto your repertoire. This high-level analysis identifies initial opportunities and challenges, such as alternative licensing routes, unrealised revenue streams, or inefficiencies in the current process. We present actionable avenues for further exploration, giving you an informed starting point for deeper level work.
Step 4: Agree on Specific Areas to Work On
We work with you to identify and prioritise specific areas for improvement. This might include exploring alternative licensing structures, refining revenue management systems, or reducing inefficiencies such as unnecessary intermediaries or foreign exchange losses. By tailoring our focus to your specific needs, we ensure that every action contributes directly to your goals.
Step 5: Monitor and Review Performance
Effective change requires evaluation. Once revised structures are implemented, we monitor performance closely, comparing results against past data. This iterative process ensures that changes deliver measurable improvements. Regular review allows us to work with you refine strategies, addressing emerging challenges and capitalising on new opportunities as they arise over timelines of your choice. Small changes now can deliver significant benefits in the long term, but it’s essential to keep things under regular review.
Why work with PTR?
Our process isn’t just about making recommendations—it’s about creating sustainable, measurable results. By combining deep industry expertise with a structured approach, our approach ensures that your rights are managed efficiently and clearly, to derive maximum value.
If you’re ready to transform the way you manage and monetise your rights, contact us today. We’re looking forward to mapping your rights and optimising your revenues with you, for the short and longer term.